White Label Sportsbook Cost and Fees in the First Year
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A white label sportsbook usually costs a setup fee of roughly $5,000 to $50,000, then either a monthly fee of about $1,500 to $10,000 or a revenue share of 10 to 30% of net gaming revenue, often both. Those are supplier quotes collected from agency and vendor guides, and none of them include your license, payments or marketing. RealTimeBets Enterprise publishes its price instead: $4,999 a month, or $2,499 a month billed yearly, with no setup fee and no revenue share.
This piece is for the person who has to sign the first budget: a founder or finance lead at a newly licensed book, or an established operator adding a second brand. It splits the bill into the lines that actually show up on invoices, then runs the numbers for a first year at three sizes. If you are still deciding between white label, turnkey and building in-house, read our white label vs turnkey comparison first and come back here for the money.
The five lines on a white label sportsbook invoice
Suppliers package things differently, but almost every quote is built from the same five lines. When two offers look far apart, it is usually because one of them moved a line out of the quote, not because it is cheaper.
- Setup or onboarding fee. A one-off charge for configuring the front, the brand, the markets and the integrations. Guides from development shops put it between $5,000 and $50,000. Some suppliers waive it in exchange for a higher revenue share.
- Monthly platform fee. Hosting, support and updates. Reported ranges run from about $1,500 to $10,000 a month, and it often has a minimum that applies even in a quiet month.
- Revenue share. The big one. Typical deals take 10 to 30% of net gaming revenue (GGR after bonuses and taxes, depending on the contract). It grows with every dollar you win.
- Odds and data. Sometimes bundled, sometimes billed through to a third-party data house. Live data and extra sports are the usual add-ons.
- Integrations. Payment providers, identity checks, geolocation and your CRM. Each one can carry its own fee from the supplier and from the third party.
Ask every supplier for an itemized quote with these five lines filled in, even if the answer to some of them is zero. A quote with two lines is not a cheaper quote, it is an incomplete one.
Revenue share or a fixed fee, in real numbers
Revenue share feels safe at launch because you pay little while you win little. The problem shows up the month the book works. Take a supplier at 15% of net gaming revenue against a fixed $4,999 a month.
| Monthly net gaming revenue | 15% revenue share | Fixed $4,999 a month | Fixed $2,499 a month (yearly billing) |
|---|---|---|---|
| $20,000 | $3,000 | $4,999 | $2,499 |
| $50,000 | $7,500 | $4,999 | $2,499 |
| $150,000 | $22,500 | $4,999 | $2,499 |
| $500,000 | $75,000 | $4,999 | $2,499 |
At 15%, the fixed monthly price is cheaper once net revenue passes about $33,000 a month. On yearly billing the break-even drops to about $16,700. At 25% it falls lower still. Most operators who expect to survive past the first season cross that line within months, which is why revenue share is the line to negotiate hardest.
What no supplier quote includes
A white label front runs under your license, so the regulatory bill is yours. This is where first-year budgets are most often wrong, because the figure depends on the state, not on the software.
- State license fees. They vary by an order of magnitude. Pennsylvania charges a one-time $10 million fee for a sports wagering certificate. Arizona's initial online operator license is $750,000, and North Carolina set $1 million for an interactive operator. Smaller-fee states exist, but every state adds application, background check and renewal costs.
- Supplier licensing. In most US states the platform supplier needs its own supplier or vendor license too. Ask whether your supplier already holds one in your state, because a supplier that has to apply adds months, and some pass the fee on.
- Compliance work. Responsible gaming tools, audits, reporting to the regulator and record keeping. Many operators track these obligations in dedicated compliance management software rather than spreadsheets, because a missed filing is far more expensive than the tool.
- Payments, identity and geolocation. Per-transaction fees for deposits and withdrawals, per-check fees for identity verification, and per-session geolocation checks in US states.
- Marketing. Customer acquisition is usually the largest single line in year one, and it never appears in a platform quote.
One agency guide estimates that software is only 20 to 30% of what it costs to run a real-money product. Whether or not that ratio holds for you, plan as if the platform is the smaller half of the budget.
A first-year budget at three sizes
Here is the platform line only, so you can compare suppliers fairly. Plug your own license, payments and marketing numbers in next to it. The revenue share column assumes a $20,000 setup fee, a $2,500 monthly minimum and 15% of net gaming revenue, which sits inside the ranges suppliers publish.
| Year-one net gaming revenue | Typical revenue share supplier | RealTimeBets Enterprise, monthly | RealTimeBets Enterprise, yearly billing |
|---|---|---|---|
| $300,000 (about $25,000 a month) | $65,000 | $59,988 | $29,988 |
| $1,200,000 (about $100,000 a month) | $200,000 | $59,988 | $29,988 |
| $3,600,000 (about $300,000 a month) | $560,000 | $59,988 | $29,988 |
The small book pays about the same either way. The mid-size book saves $140,000 to $170,000 on a fixed price, money that goes straight into marketing or reserves. At $300,000 a month the gap is larger than many operators' entire payroll.
What $4,999 a month buys on RealTimeBets
RealTimeBets Enterprise is a white label front on your domain plus the engine behind it, sold at a published price through checkout, without a sales call. It includes:
- the branded front on your domain, connected to your wallet so balances and payments stay in your system (we never hold player funds),
- live odds for every sport and CS2 from our own models, recomputed every second, with the fair probability and margin on every price,
- the micro betting generator with automatic suspension, the risk engine and cash out,
- signed settlement webhooks, SSO, roles, an audit log and a 99.95% uptime SLA.
There is no setup fee and no revenue share. Billed yearly it is $2,499 a month, or $29,988 for the year. The full feature list is on the turnkey and white label sportsbook page and every plan sits on the pricing page. If you already run your own front and only need prices, Growth at $1,999 a month covers the odds API, micro-markets, risk and settlement.
Where a revenue share supplier is the better deal
A fixed price is not always the right answer, and it is worth being plain about when it loses.
- You expect very little revenue. A test market or a brand that will never pass a few thousand dollars a month pays less on a pure revenue share with no minimum.
- You need casino in the same wallet on day one. Many full turnkey suppliers bundle a casino aggregator. We sell sports pricing and the sportsbook front, not casino content.
- You need the supplier to hold the license. In some non-US markets a supplier can operate under its own license for you. A RealTimeBets white label always runs under your license.
Questions buyers ask about white label sportsbook cost
How much does a white label sportsbook cost?
Most suppliers charge a setup fee of about $5,000 to $50,000 and then a monthly fee of $1,500 to $10,000, a revenue share of 10 to 30%, or both. Licensing, payments and marketing are extra. RealTimeBets Enterprise is a fixed $4,999 a month with no setup fee and no revenue share.
How much does it cost to start a sportsbook in the US?
The platform is the smaller part. State license fees alone run from tens of thousands of dollars to $10 million in Pennsylvania, before compliance staff, payments, identity checks and marketing. Budget the license first, then compare platform quotes on a full first-year total.
Is revenue share or a fixed fee cheaper for a sportsbook?
Revenue share is cheaper only while revenue is small. At 15% of net gaming revenue, a fixed $4,999 a month wins once monthly net revenue passes about $33,000, and a fixed $2,499 a month wins past about $16,700. Most books that survive their first season pass that point.
Do I need my own license for a white label sportsbook?
In the US, yes. The operator holds the state license and the platform supplier usually needs a supplier license in the same state. RealTimeBets issues production keys after your license number, regulator and country are stored in the console. The sandbox works without one.
How long does it take to launch a white label sportsbook?
The software can be configured in days to weeks. Licensing is the slow part and takes months in most US states. You can build and test against a sandbox key while the application is pending, so the front is ready when the license arrives.
Before you sign anything, put the five invoice lines from every supplier into one sheet and add your own license and marketing numbers beside them. The cheapest-looking quote is rarely the cheapest year. If you want to see the engine first, the sandbox key comes with signup and needs no call.
