What you get with the white label front
The white label sportsbook is a web front for live betting on the matches in our engine. It runs on your domain with your brand name and your brand colour, and the console stores the endpoint of your wallet. Customers see your brand from the match list to the markets.
- A live match center with a running clock, score and incident timeline.
- In-play match markets priced by our engine, recomputed every second, and upcoming matches shortly before kick-off.
- Micro-markets such as next point, goal in the next five minutes and next drive result.
- Seven sports: soccer, ice hockey, basketball, tennis, American football, baseball and CS2.
- Risk checks against your liability and stake limits on every bet.
- Automatic suspension of micro-markets after goals, cards and score changes, with prices back a few seconds later.
Behind the front sit the risk engine, settlement with signed webhooks and the console. It is the same stack described on the sportsbook management software page, with a customer-facing site on top.
Your wallet, your licence, your customers
A white label should not mean renting someone else's business. With RealTimeBets the parts that carry legal and financial weight stay with you.
Wallet. The front connects to your existing wallet. Balances, deposits, withdrawals and payment methods live in your system, and we never hold player funds. When a bet settles, a signed webhook tells your wallet what to pay.
Licence. You operate under your own gambling licence. The console stores your licence record (licence number, regulator, country or state) before production keys go live.
Customers. Account data, KYC and marketing consent belong to you. We process only what the front needs to show prices and accept bets, under a data processing agreement included in Enterprise.
Domain. The site runs on your domain, not a subdomain of ours, so the brand equity you build stays where it belongs.
Turnkey sportsbook without revenue share
Turnkey sportsbook providers such as Kambi, BetConstruct and Altenar usually sell on revenue share through a sales process. That model works for some books, but it means your best months send the largest cheques to your supplier, and the terms take weeks of negotiation before anything goes live.
RealTimeBets charges a flat Enterprise subscription. It costs $4,999 a month, or $29,988 for a year paid up front, which works out at $2,499 a month. There is no share of turnover, no setup fee and no minimum term beyond the period you pay for.
Everything is bought at checkout. You sign up, test with the sandbox key, store your licence record and pay for Enterprise online. No demo call is needed at any stage. A flat price also makes the business case easy to write: compare one month of Enterprise with the monthly cost of the trading staff you would otherwise hire.
| Option | Commercial model | Price published | Self-serve checkout | Own wallet | Micro-markets |
|---|---|---|---|---|---|
| RealTimeBets Enterprise | Flat subscription | Yes, $4,999/mo or $2,499/mo yearly | Yes | Yes | Yes |
| Kambi, BetConstruct, Altenar | Revenue share turnkey | No | No, sales only | Not published | Not published |
| Sportradar or Genius Sports | Enterprise contracts | No | No, sales process | Not published | By contract |
| Simplebet | Revenue share, enterprise | No | No | Not applicable, micro-markets only | Yes, now owned by a sportsbook |
Launch steps for a new operator
- Sign up and test. Create an account and use the sandbox key to look at payloads, widgets and markets on a feed delayed by 60 seconds.
- Store your licence. Enter your licence number, regulator and country or state.
- Buy Enterprise. Choose monthly or yearly billing at checkout.
- Connect your wallet. Your developers point the wallet endpoint at your system and verify the HMAC SHA-256 signature on
bet.settledwebhooks. - Brand the front. Set your domain, brand name, brand colour and wallet endpoint in the console.
- Point your domain. Add the DNS record, and the front serves on your domain.
- Set up your team. Connect SAML single sign-on, assign roles and add IP allow-listing.
Most of the work is on your side of the wallet connection. The documentation lists every API call and the settlement webhook your backend will receive.
Live markets that keep customers in the match
Pre-match betting is a decision made once. In-play betting gives customers a reason to stay for the whole match, and short micro-markets give them a reason to act every few minutes. A white label front built only around match odds misses most of that.
The RealTimeBets engine generates micro-markets as play unfolds: next point in tennis, a goal in the next five minutes in soccer or ice hockey, the result of the next drive in American football, the winner of the next round in CS2. Each one opens, reprices every second, suspends on danger and settles when its market resolves, without a trader touching it.
Every price carries a margin of about 6 percent, and your limits decide how much each market can take. Read how they are built on the micro betting page. The match center on the front shows the clock and incidents next to the markets, so customers can see why a market just closed.
Infrastructure and support on Enterprise
A white label front carries real money and real customers, so Enterprise comes with infrastructure to match. Your book gets 50 streaming connections and requests under fair use, against 10 connections and 5,000,000 requests a month on Growth.
Security controls cover the people who run the book as well as the systems. Staff log in through SAML single sign-on, roles keep trading, finance and development apart, and the audit log records changes to limits, keys and access. IP allow-listing restricts the console and API to your offices and servers. The security page explains how keys and data are protected.
Support works by email at [email protected]. Invoicing and a data processing agreement are included, which most finance and compliance teams ask for before a launch. Data comes from licensed sports data providers, and our own models set the prices.